Beeyarnd, founded by fibre artist Alicia C. Kirwan, draws inspiration from the symbolic world of bees—creatures known for their industriousness, community, and the transformative process of turning nectar into honey.

This symbolism resonates deeply with Alicia’s primary medium, yarn, which, like the hive’s threads, weaves connection, warmth, and creativity. The brand’s name, a playful nod to “beyond,” reflects Alicia’s vision to reimagine the potential of fibre through contemporary design.Honouring tradition, Alicia continues to employ latch hooking, a fibre technique that has been practiced for decades, as a foundational element in her work.

At the same time, she pushes creative boundaries by integrating unconventional materials such as steel, metal chains, and leather. This intentional juxtaposition of soft and hard invites a fresh dialogue between heritage craft and modern innovation, transforming fibre art into a dynamic experience that extends well beyond expectations.